Herb Lubalin

I first came across Herb Lubalin's work unwittingly whilst browsing through old magazines at Vin mag in Soho. I found a Sound of music advert with one of the most gorgeous logo's I'd ever seen, unfortunately I had no idea who had designed it. After some searching of the world wide web I cam across Herb and his tremendous portfolio via typogabor

Herb is probably classified as one of the worlds best logo designers, how had i not known this before?? He also designed the typeface ITC Avant Garde, this distinctive font could be described as a post-modern interpretation of art deco, and its influence can be seen in logos created in the 1990s and 2000s, I think Topshop often use it!